Belch, George E <br/><br/>
Advertising and Promotion: An Integrated Marketing Communications Perspective 

 - New Delhi  Tata Macgraw-Hill  2003 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA Library
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Marketing Communications PerspectiveManagement
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL-A