Gronroos, Christian <br/><br/>
Service Management and Marketing:A Customer Relationship Management Approach 

 - Singapore  John Wiley & Sons, Inc  2001 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA Library
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services--Service industriesMarketingManagement
<br/><br/><label>Dewey Class. No.: </label>658.8  / GRO-S