TY  - BOOK
AU  - Dalrymple, Douglas J
TI  - Marketing Management:Text and Cases
U1  - 658.8 
PY  - 2002///
CY  - New York
PB  - John Wiley
KW  - MBA LIBRARY
KW  - Management
KW  - Financial ManagementTechnologyCommerceManagement
ER  -