Cespedes, Frank V <br/><br/>
Concurrent Marketing:Integrating Product, Sales, and Service 

 - Boston  Harvard Busiiness School Press  1995 
 - 307p 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA LIBRARY
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Financial ManagementTechnologyCommerceManagement
<br/><br/><label>Dewey Class. No.: </label>658.8  / FRA-C