TY  - BOOK
AU  - Cespedes, Frank V
TI  - Concurrent Marketing:Integrating Product, Sales, and Service
U1  - 658.8 
PY  - 1995///
CY  - Boston
PB  - Harvard Busiiness School Press
KW  - MBA LIBRARY
KW  - Management
KW  - Financial ManagementTechnologyCommerceManagement
ER  -