V S Ramaswamy  S Namakumari <br/><br/>
Marketing Management   Planning Implementation & Control  

 - III rd Edition  
 - New Delhi  Macmillian   2003 
 - 748p 
<br/><br/><label>ISBN: </label>0-333-93719-8 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA LIBRARY
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Technology--Marketing Managament 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM-M