TY  - BOOK
AU  - V S Ramaswamy
TI  - Marketing Management : Planning Implementation & Control 
SN  - 0-333-93719-8
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Macmillian 
KW  - MBA LIBRARY
KW  - Management
KW  - Marketing Managament
KW  - Technology
ER  -