TY  - BOOK
AU  - C K, Prahalad
TI  - HAEWARD BUSINESS REVIEW ON CUSTOMER RELATIONSHIP MANAGEMENT
U1  - 658.8 
PY  - 2000///
CY  - BOSTON
PB  - HARWARD BUSINESS SCHOOL PRESS
KW  - MBA LIBRARY
KW  - Management
KW  - Financial ManagementTechnologyCommerceManagement
ER  -