TY  - BOOK
AU  - Loudon, David L
TI  - Consumer Behaviour:Concepts and Applications
U1  - 658.8342 
PY  - 2002///
CY  - New Delhi
PB  - Tata Macgraw-Hill
KW  - MBA LIBRARY
KW  - Management
KW  - Management Information SystemGeneral ManagementCommerceManagement
ER  -