TY  - BOOK
AU  - Kotler, Philip
TI  - Lateral Marketing: New Techniques for Finding Breakthough Ideas
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Wiley India
KW  - MBA LIBRARY
KW  - Management
KW  - Financial ManagementTechnologyCommerceManagement
ER  -