TY  - BOOK
AU  - Ackermann, Frank
TI  - Practice of Marketing Strategy: A Step-By-step Guide
SN  - 81-7829-455-9
U1  - 324.72 
PY  - 2004///
CY  - New Delhi
PB  - Sage
KW  - MBA LIBRARY
KW  - Social Sciences
KW  -  The political process
ER  -