Tybout, Alice M KELLOGG ON BRANDING:THE MARKETING FACULTY OF the KELLOGG SCHOOL OF MANAGEMENT - New Delhi Wiley India 2005 - 334p. Subjects--Uniform Titles: --MBA LIBRARY Subjects--Topical Terms: Management--Financial ManagementTechnologyCommerceManagement Dewey Class. No.: 658.835 / TYB-K