TY - BOOK AU - WIRTS,JOCHEN TI - SERVICES MARKETING: PEOPLE TECHNOLOGY STRATEGY SN - 978-93*325-8768-7 U1 - 658.8 PY - 2020/// CY - NOIDA PB - PEARSON INDIA EDUCATION SERVICES PVT. LTD. KW - GENERAL STACK KW - Technology KW - Management & auxiliary services KW - General management ER -