Palmatier,Robert W <br/><br/>
Marketing Analytics  Based on first principles 

 - New Delhi  Bloomsbury  2022 
 - 399p. 
<br/><br/><label>ISBN: </label>978-93-56400-6-34 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management & auxiliary services--General management
<br/><br/><label>Dewey Class. No.: </label>658.83 PAL-M  / 142073