TY  - BOOK
AU  - Palmatier,Robert W
TI  - Marketing Analytics: Based on first principles
SN  - 978-93-56400-6-34
U1  - 658.83 PAL-M 
PY  - 2022///
CY  - New Delhi
PB  - Bloomsbury
KW  - Technology
KW  - Management & auxiliary services
KW  - General management
ER  -