Kotler,Philip <br/><br/>
Marketing Management 

 - Sixth Edition 
 - India  Pearson India Education Services 
 - 596p. 
<br/><br/><label>ISBN: </label>978-93-560-6266-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management & auxiliary services--General management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-M