Mothersbaugh,David L <br/><br/>
Consumer Behavior   Building Marketing Strategy  

 - 14 th ed.  
 - Chennai   McGraw Hill Education   2022 
 - 753p.  
<br/><br/><label>ISBN: </label>978-93-5532-150-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management & auxiliary services--General management
<br/><br/><label>Dewey Class. No.: </label>658.8342   / MOT-C