TY  - BOOK
AU  - Mothersbaugh,David L
TI  - Consumer Behavior : Building Marketing Strategy 
SN  - 978-93-5532-150-3
U1  - 658.8342  
PY  - 2022///
CY  - Chennai 
PB  - McGraw Hill Education 
KW  - Technology
KW  - Management & auxiliary services
KW  - General management
ER  -