Batra, Rajeev <br/><br/>
Advertising Management 

 - 5th ed. 
 - Delhi  Pearson IN 
 - 541p. 
<br/><br/><label>ISBN: </label>978-93-560-6513-0 
<br/><br/><label>Subjects--Uniform Titles: </label>-- MBA Library
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT-A