Kumar, Niraj <br/><br/>
Integrated Marketing Communications 

 - Mumbai  Himalaya Publishing House 
 - 608p. 
<br/><br/><label>ISBN: </label>978-93-5051-465-8 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA Library
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>General Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / KUM-I