TY  - BOOK
AU  - Pelia, Harinder Singh
TI  - The Psychology of Marketing How Marketers Trick Us Into Buying More
SN  - 978-93-48098-01-6
U1  - 658.8342 
CY  - New Delhi
PB  - Jaico
KW  - MBA Library
KW  - Management
KW  - General Management
ER  -