Mothersbaugh, David L. <br/><br/>
Consumer Behavior Building Marketing Strategy 

 - 14th ed. 
 - New Delhi  Mc Graw  Hill 
 - 753p. 
<br/><br/><label>ISBN: </label>978-93-5532-150-3 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA Library
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>General Management
<br/><br/><label>Dewey Class. No.: </label>658.8342  / MOT-C