TY  - BOOK
AU  - Mothersbaugh, David L.
TI  - Consumer Behavior Building Marketing Strategy
SN  - 978-93-5532-150-3
U1  - 658.8342 
CY  - New Delhi
PB  - Mc Graw  Hill
KW  - MBA Library
KW  - Management
KW  - General Management
ER  -