Zeithaml, Valarie A. <br/><br/>
Services Marketing Integrating Customer Focus Across the Firm  

 - 7th ed, 
 - New Delhi  Mc Graw Hill 
 - 582p. 
<br/><br/><label>ISBN: </label>978-93-5316-077-7 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA Library
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>General Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI-S