TY  - BOOK
AU  - Zeithaml, Valarie A.
TI  - Services Marketing Integrating Customer Focus Across the Firm 
SN  - 978-93-5316-077-7
U1  - 658.8 
CY  - New Delhi
PB  - Mc Graw Hill
KW  - MBA Library
KW  - Management
KW  - General Management
ER  -