Malhotra,Naresh.K  <br/><br/>
Marketing Research  

 - 7th ed. 
 - Chennai   Pearson  2024 
 - 953p. 
<br/><br/><label>ISBN: </label>978-93-534-3329-1 
<br/><br/><label>Subjects--Uniform Titles: </label>--Technology
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management & auxiliary services<br/>General management
<br/><br/><label>Dewey Class. No.: </label>658.83