TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management:analysis, Planning, Implementation and Control
U1  - 658.8 
PY  - 1996///
CY  - New Delhi
PB  - Prentice Hall
KW  - MBA LIBRARY
KW  - Technology
KW  - Management & auxiliary Services
KW  - General managementCommerce
ER  -