TY  - BOOK
AU  - Dalrymple, Douglas J
TI  - Marketing Management:Strategy and Cases
U1  - 658.8 
PY  - 1986///
CY  - NEW YORK
PB  - JOHN WILEY
KW  - GENERAL STACK
KW  - General management
KW  - Management & auxiliary services
KW  - TechnologyCommerce
ER  -