Ramaswamy, V S <br/><br/>
Marketing Management: Planning Implementation and Control:Indian Context 

 - New Delhi  Macmillion  1995 
 - 624p. 
<br/><br/><label>Subjects--Uniform Titles: </label>--General stack
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management--TechnologyManagement--Management & auxiliary services
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM-M