TY  - BOOK
AU  - Chisnall, Peter M
TI  - Essence of Marketing Research
U1  - 658.83 
PY  - 1991///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - MBA LIBRARY
KW  - General management
KW  - Management & auxiliary services
KW  - TechnologyManagement
ER  -