Kotler, Philip <br/><br/>
Marketing Management:analysis, Planning, Implementation and Control 

 - New Delhi  Prentice Hall  1996 
 - 801p. 
<br/><br/><label>Subjects--Uniform Titles: </label>--General stack
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management--TechnologyCommerce--Management & auxiliary services
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-M