TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management:analysis, Planning, Implementation and Control
U1  - 658.8 
PY  - 1996///
CY  - New Delhi
PB  - Prentice Hall
KW  - General stack
KW  - General management
KW  - Management & auxiliary services
KW  - TechnologyCommerce
ER  -