Kotler, Philip <br/><br/>
Marketing Management 

 - India  Pearson Education  2006 
 - 735p. 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA LIBRARY
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management--TechnologyManagement--Management & auxiliary services
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-M