TY  - BOOK
AU  - Davar, Rustom S
TI  - Modern Marketing Management
U1  - 658.8 
PY  - 1996///
CY  - New Delhi
PB  - University Grants Commission
KW  - MBA LIBRARY
KW  - Technology
KW  - Management & auxiliary services
KW  - General managementEconomics
ER  -