TY  - BOOK
AU  - Lambin, Jean- Jacques
TI  - Strategic Marketing:A European Approach
U1  - 658.8 
PY  - 1993///
CY  - New Delhi
PB  - Tata Macgraw-Hill
KW  - MBA LIBRARY
KW  - Technology
KW  - Management & auxiliary services
KW  - General managementManagement
ER  -