TY  - BOOK
AU  - Wells, William
TI  - Advertising:Principles and Practice
U1  - 659.1 
PY  - 1992///
CY  - N Delhi
PB  - Jaico Book Distributers
KW  - MBA LIBRARY
KW  - Technology
KW  - Management & auxiliary services
KW  - Advertising & public relationsManagement
ER  -