Pride, William M <br/><br/>
Marketing: Concepts and Strategies 

 - Boston  Houghton Mifflin Company  1991 
 - 724p. 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA LIBRARY
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology--General managementManagement--Management & auxiliary services
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI-M