TY  - BOOK
AU  - Pride, William M
TI  - Marketing: Concepts and Strategies
U1  - 658.8 
PY  - 1991///
CY  - Boston
PB  - Houghton Mifflin Company
KW  - MBA LIBRARY
KW  - Technology
KW  - Management & auxiliary services
KW  - General managementManagement
ER  -