Mohan, Manendra <br/><br/>
Advertising Management: Concepts and Cases 

 - New Delhi  Tata Macgraw-Hill  1989 
 - 418p. 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA LIBRARY
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Advertising--ManagementManagement
<br/><br/><label>Dewey Class. No.: </label>659.1  / MOH-A