TY  - BOOK
AU  - Mohan, Manendra
TI  - Advertising Management: Concepts and Cases
U1  - 659.1 
PY  - 1989///
CY  - New Delhi
PB  - Tata Macgraw-Hill
KW  - MBA LIBRARY
KW  - Advertising
KW  - Advertising--ManagementManagement
ER  -