TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management:Analysis Planning Implementation and Control
U1  - 658.8 
PY  - 1994///
CY  - New Jersy
PB  - Prentice Hall, Inc.
KW  - POST GRADUATE REFERENCE
KW  - Marketing--Management
KW  - Marketing
KW  - CanadaManagement
ER  -