TY  - BOOK
AU  - Wiechmann, Jack G
TI  - Ntc`s Dictionary of Advertising
U1  - 659.03 
PY  - 1998///
CY  - Bombay
PB  - Viva Book Pvt Ltd
KW  - MBA LIBRARY
KW  - Advertising & public relations
KW  - DictionaryManagement
ER  -