TY  - BOOK
AU  - Mcdonald, Malcolm
TI  - Market Segmentation: How to Do It, How to Profit from It
U1  - 658.802 
PY  - 1998///
CY  - New Delhi
PB  - Macmillion
KW  - MBA LIBRARY
KW  - Market segmentation
KW  - Target marketing
KW  - Virtual work teamsManagement
ER  -