Sengupta, Subroto <br/><br/>
Brand Positioning: Strategies for Competitive Advantage 

 - New Delhi  Tata Macgraw-Hill  1990 
<br/><br/><label>Subjects--Uniform Titles: </label>--General stack
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management--IndiaBranding (Marketing)Management--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / SEN-B