Kotler, Philip <br/><br/>
Principles Of Marketing 

 - New Delhi  Prentice Hall  1982 
 - 634p. 
<br/><br/><label>Subjects--Uniform Titles: </label>--General Stack
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Commerce
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-P