Mcdaniel, Carl <br/><br/>
Marketing:An Integrated Approach 

 - New York  Harper & Row, Publishers  1979 
 - 544p 
<br/><br/><label>Subjects--Uniform Titles: </label>--General Stack
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Management AccountingCommerce--Accounting
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD-M