TY  - BOOK
AU  - Rajagopala Nair, 
TI  - Textbook of Marketing & Sales Promotion
U1  - 380.1 
PY  - 2000///
CY  - Cochin
PB  - Jaya
KW  - Reference reading room
KW  - Commerce, communications & transportation
KW  - Social sciences
KW  - MarketingGeneralia
ER  -