TY  - BOOK
AU  - Boyd, Harper W
TI  - Marketing Management:A Strategic Approach With a Global Orientation
U1  - 658.8 
PY  - 1998///
CY  - New Delhi
PB  - Tata Macgraw-Hill
KW  - MBA LIBRARY
KW  - Management
KW  - CommerceManagement
ER  -