TY  - BOOK
AU  - Mcdonald, William J
TI  - Direct Marketing: an Integrated Approach
U1  - 658.84 
PY  - 1998///
CY  - New Delhi
PB  - Tata Macgraw-Hill
KW  - MBA LIBRARY
KW  - Management
KW  - CommerceManagement
ER  -