Kotler, Philip <br/><br/>
Principles of Marketing 

 - New Delhi  Prentice-Hall of India  2001 
 - 725p. 
<br/><br/><label>Subjects--Uniform Titles: </label>--MBA LIBRARY
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--CommerceManagement
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-P